Tag Archives: rca

Since the pandemic began, every record labels’ marketing team has been throwing around the same buzzword phrase: “getting creative.” Traditional album marketing tactics like touring — which is essential for developing artists who need to build up a new audience and strengthen relationships with their existing fanbase — have gone …

When Tunji Balogun was young, a series of black superstars soared through mainstream pop music — Michael and Janet Jackson, Prince, Whitney Houston. “I remember growing up with tons of black faces on my screen,” he says. “But then something changed in the late 1990s, early 2000s: It just kind …