Topic 1 ~ Your Email Subject Lines ~
How To Write A Good E-mail Subject Lines That Works?
Here are the 5 tips:
1. Ask a question. One of the best ways to get a reader’s attention is to ask a question. But like a trial lawyer email1and1 questioning a witness on the stand, make sure it’ll get you the response you’re looking for. “What’s the best way to grow your business?” is a great subject line for business owners. After all, what business owner wouldn’t want to grow his or her business? Or let’s say you run a health club. An e-mail with the subject line, “How can you lose 5 pounds in one month?” would certainly be compelling. It’s important your question be relevant to your audience.
2. Be a tease. A clever subject line can be enticing. When it’s done right, reader curiosity is piqued. They want to know more–and they’ll open your e-mail. Writing a teaser-style subject line requires some creativity, and your content needs to deliver. A company that sells high-definition TVs could use the subject line, “You’re not going to believe your eyes” as a teaser to introduce a new addition to their product line.
3. Tell it like it is. Often, what works best is to say exactly what you want your reader to know. Examples of this straightforward approach are, “Sale on all sweaters this weekend,” “Master jazz pianist plays live this Friday” and “The seven secrets of a profitable business.” This just-the-facts approach works especially well when you can appeal directly to your audience’s interests. It’s also the best approach to use when you send a newsletter.
4. Remember “WIIFM”. When a person gets your e-mail, the first thing they consider is “what’s in it for me?” They have a decision to make. Do they open your e-mail, leave it for later or delete it? If there isn’t something about the subject line that lets them know why it’s worth their precious time to see what’s inside, then the choice will be clear. Keep WIIFM in mind when creating every aspect of your e-mails, including the offer, content, images–and most definitely the subject line. It’s all about them. They know that; just make sure you know it, too.
5. Get personal. The more you can make each contact feel you’re speaking directly to them, the more effective your communication will be. Whatever style of subject line you use, you can make it personal by using the word “you.” Professional copywriters know the secret of using this powerful little word. Just look at the advertisements, mail and e-mail you receive. A few examples are, “Find the right swimsuit for you,” “You can save 50 percent on travel,” and “You’d look phenomenal in a custom-tailored suit.” “You” is ideal, but “your” works too.
6. Not sure which approach is right for you? Try them all, and then show a friend or colleague to get their feedback. Pick the one you believe will be most effective for your audience. Whichever approach you choose, it’s always worth spending the time and effort to write a great subject line. Because if your readers don’t open your e-mail, they’ll never have the chance to read the important message you’ve created for them inside.
Topic 2 ~ Increase Click-Through Rate (CTR) ~
How to Increased Click-Through Rate (CTR)?
Here are some guidelines:
1. Include a feature, a benefit, and an advantage in the opening. This needs to be used in a subtle way, but in the opening you’re really doing a small marketing job for this issue of your email newsletter. Highlight an article or two that are important, explain what you’re providing the readers that they won’t get elsewhere, and tell them what the benefit will be. A great example is something like “Nokia and Sprint announced second quarter earnings today. Learn what our Wireless Week experts say about the results, and what effect you can expect them to have on the industry at large.”
2. Put the email newsletter in the context of your readers’ day. This goes hand in hand with the last point. Your readers are busy, and if you can make a compelling case for why they should stop what they are doing and take a few minutes now to read your email newsletter, you’ll get them in. We recommend editors reference important events, upcoming trade shows, or other things that say to the reader “You will find it worthwhile to stop and read this email newsletter now, because the information in it will help you stay on top of your business.”
3. Keep it fresh. Don’t craft a “perfect paragraph” and use it issue after issue after issue. One of the keys to success is to keep the copy fresh and highlight items in that issue of the email newsletter. If you use the same generic language repeatedly, people will stop reading it and it’ll be a waste of your time.
4. Keep it short. This is critical. We recommend no more than two to three sentences — just enough to get them interested and pull them in to read the rest of your email newsletter.
Try it out and see the results! This is just one of the simple things you can do to engage your reader and optimize your CTR.
Topic 3 ~ Killer Email Sales Letter ~
How to Write Killer Email Sales Letter That Get Results?
Here are what we’ve found works best. Use these tips properly and your results will skyrocket.
1. Your email “from” sender line should be your brand name or company name and stay consistent. Use your own personal name only if that is your brand image.
2. Send emails only when you have something to say that will benefit the reader. No fluff. No filler. You must be relevant. If you can’t be, don’t send an email until you have something beneficial to say.
3. Start your emails with the specific benefit the reader can get from your message. You have no more than 3 seconds to pass the crucial “what’s in it for me?” test.
4. The copywriting tone and language should be personal and conversational, instead of stuffy and “corporate”.
5. Make a specific offer to the reader and, if possible, include a short deadline by which he must respond to get it.
6. Use as much copy as is needed to fully pile on all the benefits the reader will get by ordering, answer objections, create urgency, and close the sale.
7. Test your subject lines and offers on small segments of your list before you send the email to your entire list.
8. Include “Email this to a friend” service in all your communications for pass along and viral marketing.
Topic 4 ~ Good Call-to-Action ~
Get More Clicks With a Good Call-to-Action!
The call-to-action is a determining factor of your click-through rate. It is an important component of your email copy because it answers three important questions for the recipient. They are:
1. What you want them to do
2. Why they should do it, and
3. How to take that next step.
Whatever action you want your recipients to take, you can make it happen more often with a good call-to-action. First, decide what you want them to do:
1. Buy something
2. Sign up for a service
3. Fill out a form
4. Read an article or get more information
5. Visit your website or store
6. Make an appointment
Then, make sure you incorporate these 6 characteristics to get the results you’re looking for. Make your call-to action:
1. Visible – People read, react, make decisions and take action differently. Some make decisions right away (“You had me at hello.”) and some need more details (“I’m from Missouri.”). Place call-to-action links in the beginning, middle and end of the email so that recipients can click whenever they are ready.
2. Clear – Stick to simple words, short phrases, bulleted benefits and paragraphs of 1-3 short sentences. Include appropriate graphics and cut the clutter by making effective use of white space.
3. Compelling – Use action-oriented verbs and phrases: “buy now,” “call today,” “save” and so on.
4. Rewarding – Offer an incentive or reward for action. For example, “Act now and also receives…,” or “the First 100 respondents will be entered into a raffle to win…” The giveaway, or prize, you choose should be closely related to your product or service. That way, you will be targeting customers who are interested in what you have to offer, not just the latest gadget.